Ch. 10 - Product Concepts

Audi has been making modern automobiles for the entire world for over a decade now. Each and every model has some kind of change or  new piece of technology in it that sets it apart from the previous one and encourages it's buyer to buy it, although there might not be a major change in the exterior of the cars for a the past couple of years except for the LED head lamps but there have been many changes in the interior, and by interior I mean the mechanics and the luxury. Audi has a vast variety of products to choose from. From Coupes to Convertibles to SUVs and better yet it also offers the same products in the first two categories. For example Audi introduced the R8 as a coupe but over the years and demand and competition it launched the R8 Spyder, which is a convertible version of the sports car. Other than that a lot of potential Audi models like A5, RS5 and the TT Roadster also come with a convertible roof tops.

Audi has rapidly earned it's rightful name in the international market and is striving towards progress.Among other competitor brands like BMW and Mercedes, it has also formed it's roots in the international market. It is fairly popular in the Asian market. Following is a report from 2012 that shows that Audi has sold over 90,000 cars in China where in Germany it's below 58,000.

If you pay good money for an automobile like Audi it is sure to last you long, durability in cars now a days is not that great but Audi still gives it's customer the same durability. In my country Pakistan we had a saying that a Japanese car can last a generation, which was true to some extent but extremely exaggerated, anyhow that saying shifted from Japan to German cars, Audi in particular. The new space frame that Audi has introduced in R8 has proved to be the strongest car frame in the market. In the event of an accident the car gets less damaged than the others, hence proves to be durable in the long run. The company provides certified services to it's customers that ensures that the cars are upto the company standards and keep running smoothly and efficiently.