Ch. 12 - Services and Nonprofit Organization Marketing

Audi makes sure that it's customers get the services that the company promises them. Which includes both before and after the purchase. They make sure that each and every make of the car that comes out of the factories is same in almost every part of the world depending on local driving specifications. For example a standard specified Audi Q7 Quattro in the United Kingdom is the same as in Pakistan, although the market in Pakistan for luxury cars such as BMW, Meredes and Audi is very low. But for the customers who do not want the standard model have h ability to customize the car to their own standards. Audi is also coming up with an app that will let it customers (for now) customize their Audi R8, but the options are available online for extended features.

When you buy an Audi you're not only buying a car but you are building a long term relationship with the company, of trust and reliability. The cars are very reliable when it comes to performance because they have undergone a great amount of tests that prove their reliability on the road. They have formed an era of trust between them and the customers and some of the customers that are loyal to the brand will stay loyal to it.