Ch. 17 - Personal Selling and Sales Management

When it comes to Personal Selling Audi doesn't have to put much effort into it. A company of such stature already has achieved the goal of satisfying its's customers, to some extent though. Audi operates as a dealership and most of the communication between the company and the consumer is done at the dealerships.It is within the power of the dealerships to provide their customers with different deals or discounts to keep them coming back in the future. When it comes to asking the public for their opinion on how to make the company's products better suffice to say that Audi doesn't turn a blind eye. There are people at the official dealerships that do ask for the consumers suggestions but whether they are implemented or not is not sure. The way the company gathers it's information about what the ultimate consumer wants is basically done by what they lack in the previous model or what the competitor brands are making. There are also several reviews on the internet regarding a specific model of Audi from the general public but on third party websites. Audi seems like it knows what direction it is heading but in order to achieve the ultimate consumer satisfaction it needs to consider taking the views of the general public. Given the size of the company the best way to achieve this goal would be to allow the consumers to post on the official site of the company about what changes or enhancements the company needs to make. Not only will it help Audi in expanding it's already gigantic market but will also create a gateway for the consumers to interact with the company which will in turn create a relationship of trust.