Tuesday, April 29, 2014

Ch. 11 - Developing and Managing Products

When Audi came up with it's first ever high end muscle car it was basically trying to compete with Lambourghini, by providing the same amount of power and according to the company better control. The customers that were loyal to the company were thrilled when Audi introduced R8 to the public in 2007. After the success of the coupe Audi decided to provide it's customers with a convertible version of the car to attract the customers who prefer convertibles. Since than Audi R8 has been the very popular among the young generation and every year Audi brings some changes in the interior and and the exterior of the car making it more and more desirable to the customers that crave it.

Like all other companies and products Audi did launch prototype of the Audi R8 to a specific group of people. They were to test it out and during one of these tests one of the cars' engine blew up which spread fear amongst the people but to Audi's advantage nobody knew about the car back than so they were able to cover up the story.




Audi has always been trying to appeal to the younger generation in the market and it has succeeded to some extent and the people at Audi are still trying their nest to make cars that will attract the younger generation who have the car purchasing ability towards them.































































                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             

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