Ch. 11 - Developing and Managing Products

When Audi came up with it's first ever high end muscle car it was basically trying to compete with Lambourghini, by providing the same amount of power and according to the company better control. The customers that were loyal to the company were thrilled when Audi introduced R8 to the public in 2007. After the success of the coupe Audi decided to provide it's customers with a convertible version of the car to attract the customers who prefer convertibles. Since than Audi R8 has been the very popular among the young generation and every year Audi brings some changes in the interior and and the exterior of the car making it more and more desirable to the customers that crave it.

Like all other companies and products Audi did launch prototype of the Audi R8 to a specific group of people. They were to test it out and during one of these tests one of the cars' engine blew up which spread fear amongst the people but to Audi's advantage nobody knew about the car back than so they were able to cover up the story.

Audi has always been trying to appeal to the younger generation in the market and it has succeeded to some extent and the people at Audi are still trying their nest to make cars that will attract the younger generation who have the car purchasing ability towards them.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             

Ch. 12 - Services and Nonprofit Organization Marketing

Audi makes sure that it's customers get the services that the company promises them. Which includes both before and after the purchase. They make sure that each and every make of the car that comes out of the factories is same in almost every part of the world depending on local driving specifications. For example a standard specified Audi Q7 Quattro in the United Kingdom is the same as in Pakistan, although the market in Pakistan for luxury cars such as BMW, Meredes and Audi is very low. But for the customers who do not want the standard model have h ability to customize the car to their own standards. Audi is also coming up with an app that will let it customers (for now) customize their Audi R8, but the options are available online for extended features.

When you buy an Audi you're not only buying a car but you are building a long term relationship with the company, of trust and reliability. The cars are very reliable when it comes to performance because they have undergone a great amount of tests that prove their reliability on the road. They have formed an era of trust between them and the customers and some of the customers that are loyal to the brand will stay loyal to it.

Ch. 10 - Product Concepts

Audi has been making modern automobiles for the entire world for over a decade now. Each and every model has some kind of change or  new piece of technology in it that sets it apart from the previous one and encourages it's buyer to buy it, although there might not be a major change in the exterior of the cars for a the past couple of years except for the LED head lamps but there have been many changes in the interior, and by interior I mean the mechanics and the luxury. Audi has a vast variety of products to choose from. From Coupes to Convertibles to SUVs and better yet it also offers the same products in the first two categories. For example Audi introduced the R8 as a coupe but over the years and demand and competition it launched the R8 Spyder, which is a convertible version of the sports car. Other than that a lot of potential Audi models like A5, RS5 and the TT Roadster also come with a convertible roof tops.

Audi has rapidly earned it's rightful name in the international market and is striving towards progress.Among other competitor brands like BMW and Mercedes, it has also formed it's roots in the international market. It is fairly popular in the Asian market. Following is a report from 2012 that shows that Audi has sold over 90,000 cars in China where in Germany it's below 58,000.

If you pay good money for an automobile like Audi it is sure to last you long, durability in cars now a days is not that great but Audi still gives it's customer the same durability. In my country Pakistan we had a saying that a Japanese car can last a generation, which was true to some extent but extremely exaggerated, anyhow that saying shifted from Japan to German cars, Audi in particular. The new space frame that Audi has introduced in R8 has proved to be the strongest car frame in the market. In the event of an accident the car gets less damaged than the others, hence proves to be durable in the long run. The company provides certified services to it's customers that ensures that the cars are upto the company standards and keep running smoothly and efficiently.