In the modern era Audi has been making luxury cars for more than a decade, and as the years pass by it's attracting more customers towards buying it's cars. The majority attracted towards buying them are usually people on a high payroll and they are the only ones able to afford the luxury of these cars. Unfortunately Audi is also focused towards providing this specific class of customers rather than proving an affordable luxury car for a man with a mediocre salary. Almost everything in the world is based on class difference now a days and apparently cars have become a status symbol as well. A person working as a cashier at a bank would not hesitate to drive around in a Honda but a branch manager at the same bank would feel an insult to drive the same car as his inferiors. He would much prefer to drive an Audi or some other luxury car that would set him apart from the other workers in regard to class difference.
Given Audi's high end customers it becomes necessary for the company to provide the best kind of services and luxury to them. No doubt the latest models are worth praising, not only do they have a stylish outlook and a seductive interior they also do very well on the road. The Quattro technology (derived from the Italian word for four) not only represents the signature four rings but also represents the four wheel drive system that gives the driver impacable control and grip on the road. It also reduces the fuel consumption which is economical and environment friendly. So even if only a few classes of society are able to purchase it they know that they are getting their moneys worth.
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