Ch. 3 - Ethics & Social Responsibility

Just as Audi is focused on providing the world with Luxury and Speed. It is also focused on making it's automobiles environment friendly. Audi is constantly working on improving carbon footprints. It has balanced it's business as well as the environmental concerns. Audi also participated in the fourth Bavarian Environmental Pact. The company takes environmental issues very seriously and encourages it's employees to do the same. The Audi Production System ensures that the company's environmental  policies are implemented on all levels.

Although many companies are already making hybrid cars that are not only fuel efficient but are also not a threat towards the environment. Audi has also entered the hybrid market by introducing the e-tron electric drive powertrain system. The first concept was introduced at the Frankfurt motor show which was based on the Audi R8 model later on it was unveiled in 2011 and is in production now.

Other than the cars the Audi facilities are also focused on building cars using natural resources sparingly. Audi claims to strive a 25 percent decrease in the CO2 emissions. The whole plant in Ingolstadt is running on renewable electricity. They even use electric trains powered by renewable electricity to transport the vehicles from the plants to the ports.

Audi Environmental Foundation which has an endowment of about 5 million euros is committed towards the protection of wildlife and ensuring the welfare of the natural habitat of people in rural areas. It is also funding several researches to discover sustainable resources for human use awell.