Ch. 1 - Overview of Marketing (Brief History and Mission Statement)

We live in a world of innovation and constant change. Automobiles have become an important accessory in our lives and also a status symbol. Germany has been leading this market for quite some time. Audi is one of the most renowned and leading German car brands along with it's many other competitors.

Audi made a big name in the industry of automobiles. The story began in 1896 when Horch was working for Karl Benz as his production manager which inspired him to start his own company so in 1899 August Horch entrenched the company Horch and Cie in Cologne. Ten years later Horch was forced out of his own company due to the difference of opinion with the board and after that he set out to form another company with the name of Audi Atuomobilewerke GmbH. The foundation of this company was laid in 1909. Horch could not name this company after his own name because another company was already under it. So he decided to name it Audi which is the translation oh his own name in Latin.

The famous four rings of the Audi monogram actually symobilzes the merger of four companies 

 It represents the amalgamation in 1932 of the four major independent motor-vehechle manufacturers, Audi, DKW, HORCH and Wanderer. After the mergence of the four companies Audi introduced it's very first car the Audi Front which was one of the first European luxury car. Both luxurious and innovative this car was a game changer in the automobile industry.

Audi has been satisfying it's customers needs for luxury and adrenaline. it specializes in luxury and speed. The company's mission statement:
                   "We Delight Our Customers Worldwide"
Using the term "Delight" they explain how they provide the best drive in the market that is in sync with the taste and the technology of the present time. No doubt Audi does provide the best driving and luxury experience that most other cars fail to give to it's promising customers. The shape, the design and the seductive interior draws the people towards it. Here is a little introductory video of the 2011 Audi A8. After watching this you be the judge of it.