Tuesday, May 13, 2014

Ch. 7 - Business Marketing (The Last Post)

Audi has not always been a a profitable company like it is today. During the early 1960's Audi had to form an alliance with Volkwagen due to poor profitability because the world was moving on to 4 stroke engines and Audi was manufacturing cars with 2 stroke engines. Volkwagen provided the 4 stroke engines to Audi cars at that time but eventually stopped. Audi had to find way to save itself so it came up with the Audi 100 which was a huge success and proved to be the resurrection of the Audi Brand.

Now that Audi is at the peak of its success it is partnering up with different companies to further improve its profitability and Brand recognition although everyone in the world can spot an Audi in the traffic. Audi recently partnered up with NXP to further innovate its automobiles. It is basically focused on enhancing the time and speed of its hybrid cars. Other than that Audi is also seen shimmering at different sports events especially the Olympics. Audi has made its business throughout the entire world and is well recognized for the brand that it is. No doubt about it the cars are extremely luxurious and well built. So if you have an Audi than you know that the money was well spent.

No comments:

Post a Comment